ALAN
PAFKA

ROOT WORK FOR FOUNDERS

Private, high-trust work on the inner patterns shaping how you build, lead, decide, and live.

Building a company has a way of bringing everything to the surface.

Fear. Ambition. Relationships. Money. Identity. Family. Power. Responsibility. Meaning.

You can work on the strategy, product, hiring, productivity, or communication. But sometimes the same problems keep returning in different forms.

That's where we work.

The thing underneath the thing

We look at what is actually happening in your company and your life.

What are you avoiding?

What are you afraid of?

Which patterns keep repeating?

Where are you lying to yourself?

What do you actually want?

What belongs to you—and what have you inherited from your family, culture, partners, investors, employees, or idea of who you are supposed to be?

The objective isn't endless introspection.

It is to see clearly enough that you can act clearly.

How we work

I work privately with only 1–2 founders at a time.

We work together for 2–3 months.

We have regular long-form one-on-one conversations and stay in contact between sessions when something important comes up.

There is no curriculum and no predetermined system.

Your company and your life are the material.

Working together over time lets us see patterns as they happen, work through difficult decisions in real time, and get underneath problems that a single conversation rarely reaches.

Work with me

I work with only 1–2 founders at a time for 2–3 months.

If you'd like to talk first, book a 15-minute call.

Book a 15-minute call →

If you already know you want to work together, you can start directly.

Start Root Work →