Opening of Rework by Jason Fried and David Heinemeier Hansson.

Internet companies hire compulsively, spend wildly, fail spectacularly. They're small, frugal, and profitable. Critics call it a fluke. They don't understand how a company can reject growth, meetings, budgets, boards, advertising — and still thrive.

They say sell to the Fortune 500. Screw that. Sell to the Fortune 5 million.

Profitable from day one. No outside investors. They kept control. That's what I aspire to do.

That is the book saying the bootstrap rule before you raise a round: keep the company, serve the many small customers, ignore the Fortune 500 script.

Screw the Fortune 500. Sell to the Fortune 5 million.