Don Juan asks one question: does this path have a heart?

All paths lead nowhere. Through the bush, into the bush. You can walk a long way and not be anywhere.

If it has a heart, the path is good. If it doesn't, it's of no use. One makes for a joyful journey. You are one with it. The other makes you curse your life. One makes you strong. The other weakens you.

That's the filter for a company. Two products can both go nowhere on a five-year plan. One you are one with on a Tuesday. The other you curse by week four. Pick the craft that makes you stronger while you walk it. Not the one that looks like a unicorn from far away.

All paths lead nowhere. Ask if this one has a heart.