In this clip I’m picking between two crafts.

One is spirituality, healing, plant medicines — work I’m already good at and could polish into better videos. The other is technical: code, agents, Cursor, mechatronics. While I was reading Don Juan I kept hearing the same line: you have to get technical. Theres no other way. Just go start building something. Just go start walking that path.

That’s the whole episode in one beat. Craft isn’t what you’re gifted at. It’s the path you actually walk.

Founder translation: most of us stay in the craft that already feels like identity — the talk, the brand, the ceremony we know how to run. The hard move is walking into the craft that still feels unfinished. Building. Shipping. Getting technical when the comfortable skill would keep paying the ego.

I say in the clip that I want to build something there. That was the choice.

Walk the unfinished craft.